Partnership · Financial Services

FamApp partners with Adobe Express for Insider program

By Startup Enthusiast · 18 September 2026

Date: 18 September 2026
Company: FamApp
What it does: UPI app for Gen Z
Kind: Partnership
Founded: 2019
Sector: Financial Services

What they do

FamApp is a UPI payments app for students and young professionals

What happened

It launched the Fam Insider program with Adobe Express as first partner, offering a free premium plan worth ₹4,000 to eligible users aged 13 and above

Why it matters

FamApp processes over 300 million monthly transactions and is the 7th largest UPI app in India

The details

FamApp launched a new program called Fam Insider that offers curated offers, experiences, and benefits to its users.
Adobe Express became the first brand partner on the Fam Insider program.
Eligible users aged 13 and above can get a free Adobe Express Premium plan for one year.
The Adobe Express Premium plan is worth approximately ₹4,000 and includes premium templates, advanced editing, and AI-powered tools.
These tools help users create presentations, resumes, portfolios, social posts, and Reels.
FamApp plans to add more Fam Insider partnerships across technology, entertainment, lifestyle, and other youth-relevant categories.

The bigger picture

FamApp describes its young users as 'CTOs of the household', meaning they influence family purchases and tech choices.
This partnership gives Gen Z users access to professional creative tools for free, aligning with their content creation habits.
It helps Adobe Express reach a large, engaged young audience through a popular UPI app.

About the business

FamApp is a UPI app designed for students, Gen Z, and young professionals.
It was originally launched to give minors a way to pay online or offline without needing a bank account.
FamApp has 20 million+ Gen Z users and processes over 300 million transactions every month.
It is present across 18,000+ pincodes in India.
FamApp is the 7th largest UPI app in India by transaction volume.
The company has raised $43 million across two rounds from investors including Y Combinator, Sequoia India, and Elevation Capital.

What happens next

FamApp plans to add more Fam Insider partnerships across technology, entertainment, lifestyle, and other youth-relevant categories.

The deal

Type: partnership

Investors

Y Combinator (participated) — Startup accelerator that invested in FamApp's seed round.
Venture Highway (participated) — Venture capital firm that invested in FamApp's seed round.
Sequoia India (participated) — Venture capital firm that invested in FamApp's seed round and Series A.
Global Founders Capital (participated) — Venture capital firm that invested in FamApp's seed round.
Elevation Capital (lead) — Venture capital firm that led FamApp's Series A round.
Neeraj Arora (angel) — Former executive at WhatsApp.
Kevin Lin (angel) — Co-founder of Twitch.
Vladimir Tenev (angel) — Co-founder of Robinhood.
Kunal Shah (angel) — Founder of CRED.
Amrish Rau (angel) — CEO of Pine Labs.

Founders

Sambhav Jain, Founder & CEO
Kush Taneja, Co-founder

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