Funding · Agriculture & Food Systems
Entellus Industries raises ₹50 crore in second funding round
By Startup Enthusiast ·
- Date
- Company
- Entellus Industries
- What it does
- Rare earth metals and alloys manufacturer
- Kind
- Funding
- Amount
- ₹50 crore
- Stage
- Series A
- Based in
- Chennai
- Founded
- 2022
What they do
Entellus Industries makes rare earth metals and alloys used in permanent magnets
What happened
It raised ₹50 crore ($5.5 million) in its second funding round led by ZeroW
Why it matters
The company aims to expand into sintered alloys and commercialize existing products
The details
- Entellus Industries raised ₹50 crore (about $5.5 million) in its second funding round.
- The round was led by ZeroW, a boutique investment firm focused on deep-tech and emerging sectors.
- ZeroW is backed by the Mekapati Family Office, promoters of the KMC Group.
- The company's previous round was $12 million from Social Capital in 2022.
- Total funding now stands at over $17.5 million.
- The transaction was advised by ValPro.
- The funds will be used for capex to expand into sintered alloys and commercialize existing products.
The bigger picture
- The rare earth supply chain is heavily concentrated in China; China's export curbs caused a permanent magnet shortage in 2025.
- In November 2025, the Indian government launched a 'Scheme to Promote Manufacturing of Sintered Rare Earth Permanent Magnets' with a ₹7,280 crore allocation.
- Permanent magnets are used in electric vehicles, wind turbines, defense systems, and advanced electronics.
- Competitors like Ola Electric and Chara Technologies are developing rare-earth-free motors.
About the business
- Entellus Industries is a Chennai-based deep-tech manufacturing firm founded in 2022.
- It produces rare earth metals and alloys — NdPr (Neodymium-Praseodymium) metal, bonded powders, and strip-cast alloys.
- These are critical inputs for permanent magnets.
- The company focuses on mid-stream processing of rare earths: chemical and metallurgical transformation of oxides into metals and alloys.
- It operates manufacturing plants in Tamil Nadu for NdPr metal and bonded powder alloys.
- It is the first private Indian firm to verifiably achieve technical capabilities in rare earth metal and alloy manufacturing.
- Target production capacity is 2,000 tonnes of magnets per year.
- The company has 24 employees.
What happens next
- Use funds for capex to expand into sintered alloys.
- Commercialize existing products.
The deal
- Type
- funding
Investors
- ZeroW (lead) — Boutique investment firm focused on deep-tech and emerging sectors, founded by Mekapati Family Office (promoters of KMC Group).
- Social Capital (existing) — Silicon Valley-based venture capital firm.
Founders
- Simha Kumar, CEO
- Nagarajan Mahadeven, Co-founder
About Entellus Industries
- Product
- Rare earth metals and alloys, including NdPr metal, bonded powders, strip-cast alloys, and sintered alloys.
- Customers
- Manufacturers of permanent magnets, electric vehicles, wind turbines, defense equipment, and advanced electronics.
- How it makes money
- Direct B2B supply and sales of rare earth metals and processed alloy materials.
- What sets it apart
- Domestic manufacturing capacity breaking dependence on global rare earth monopolies.
- Operations
- Establishing manufacturing plants in Tamil Nadu targeting 2,000 tonnes of annual magnet capacity.
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