Funding · Climate, Energy & Sustainability

Ecosys raises ₹5 crore in pre-Series A round led by GVFL Prarambh Fund

By Startup Enthusiast · 17 September 2026

Date: 17 September 2026
Company: Ecosys
What it does: laundry and home cleaning pods
Kind: Funding
Amount: ₹5 crore
Stage: pre-series a
Based in: Mumbai
Founded: 2017
Sector: Climate, Energy & Sustainability

What they do

Ecosys makes single-dose laundry pods that dissolve in water, reducing plastic waste and simplifying cleaning for consumers

What happened

The company raised ₹5 crore in a pre-Series A round led by GVFL Prarambh Fund, with Proteus Partners and operator-investors Puru Gupta and Sreejith Moolayil…

Why it matters

Ecosys plans to use the funds to expand on e-commerce and quick-commerce platforms, educate consumers about laundry pods, and develop new formats in laundry…

The details

Ecosys, a Mumbai-based startup, raised ₹5 crore in a pre-Series A funding round led by GVFL Prarambh Fund, with Proteus Partners and operator-investors Puru Gupta and Sreejith Moolayil also participating.
The company’s total capital raised now stands at ₹7.94 crore.
Ecosys plans to use the funds to expand its presence on e-commerce and quick-commerce platforms, strengthen brand building, and develop new formats in laundry and home cleaning.
The startup focuses on laundry pods, a single-dose alternative to conventional loose detergent powder, which eliminates the need for measuring and scooping.
Ecosys aims to increase the adoption of laundry pods in India, where less than 10% of households currently use them, compared to over 60% in the US and UK.

The bigger picture

India’s household cleaners market is growing at nearly 14% annually, more than twice the global growth rate.
Ecosys is targeting a market where convenience and sustainability are becoming key drivers for consumer behavior.
The company’s focus on digital distribution and consumer education aligns with the growing shift in purchasing behavior on e-commerce and quick-commerce platforms.

About the business

Ecosys offers 20-ml laundry pods that combine detergent, fabric softener, and stain remover in a single pre-measured dose for top-load and front-load washing machines.
The pods are made with water-soluble PVA film, which dissolves in water, reducing single-use plastic waste.
Ecosys also sells glass cleaners, bathroom cleaners, and kitchen and utensil sprays, all designed with reusable bottles to minimize plastic use.
The company sells its products through e-commerce and quick-commerce platforms, targeting convenience-driven consumers.
Ecosys has already emerged as a category leader in laundry pods on several online platforms.

What happens next

Ecosys plans to expand its product roadmap into cleaning and refill formats over time.
The company aims to increase consumer awareness and adoption of laundry pods in India.
Ecosys intends to deepen its distribution across digital commerce channels.

The deal

Type: funding

Investors

GVFL Prarambh Fund (lead) — A venture capital fund focused on early-stage startups in India.
Proteus Partners (participant) — An investment firm with a focus on consumer and technology startups.
Puru Gupta (operator-investor) — Co-founder of True Elements, an e-commerce platform.
Sreejith Moolayil (operator-investor) — Co-founder of True Elements, an e-commerce platform.

Founders

Sumit Goyal, Co-founder
Chirag Dangi, Co-founder

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