News · Enterprise Software & IT

Dukaan co-founder sells property to buy motorcycle

By Startup Enthusiast · 27 August 2026

What they do

Dukaan provides an ecommerce platform helping businesses build online stores with features like tax automation, analytics, and mobile app support

Co-founder Subhash Choudhary sold a Mumbai property to buy a Ducati XDiavel motorcycle

The founder shared his personal lifestyle decision on social media after moving from Mumbai to Bengaluru to build the startup

Dukaan co-founder Subhash Choudhary sold his Mumbai property to purchase a Ducati XDiavel motorcycle.
The property was originally acquired by the founder in 2018 for ₹1.8 crore.
Choudhary previously managed a monthly home loan EMI exceeding ₹1 lakh for the property.
The founder announced his decision to trade the real estate asset for the motorcycle on X.
The Ducati XDiavel features a 1,262cc V-twin engine capable of producing 156 horsepower.
Choudhary engaged with the public by allowing an elderly man to hear the engine and an enthusiast to ride the bike.

Subhash Choudhary co-founded Dukaan in 2020.
The founder relocated from Mumbai to Bengaluru to focus on building the startup.

Dukaan operates an enterprise ecommerce platform for businesses to create online stores.
The platform provides mobile app support and is available on Android and iOS.
Key technical features include 6X faster load times and 99.5% uptime.
The service offers over 60 plugins, multi-warehouse management, and tax automation tools.
Clients include brands like Lemonade, WOW Skin Science, and Jain Shikanji.
Customer Lemonade reported a 27% increase in traffic and 52% daily revenue growth.
Customer Jain Shikanji achieved a 30x increase in orders following a television appearance.