People · Financial Services

Definedge Securities appoints new chairman and directors

By Startup Enthusiast · 30 April 2026

What they do

Definedge Securities is a Pune-based brokerage and wealth-tech platform integrating analytics and investor education

Hemant Luthra has been appointed chairman, with Ajay Srivastava and D Prasad as additional directors

The board restructuring signals a push toward stronger institutional governance as the company targets high-value investors

Hemant Luthra has been appointed as chairman of Definedge Securities' board.
Ajay Srivastava and D Prasad have been inducted as additional directors on the board.
Co-founders Prashant Shah (CEO) and Rajesh Badiye (product development lead) retain their existing roles.
The board restructuring aims to strengthen institutional governance.
The company targets high-value investor segments and broader market expansion.

The appointments bring decades of experience in technology, banking, and private equity.
Hemant Luthra has over 40 years of experience across technology, telecom, aerospace, and manufacturing.
Ajay Srivastava has over 30 years in transaction banking, investment banking, and capital markets.
D Prasad is an ultra-HNI investor with a track record of backing high-growth businesses.

Definedge Securities is a Pune-based brokerage and wealth-tech platform integrating brokerage, analytics, and investor education.
It offers retail investors and traders tools covering analytics, brokerage, and market education.
The company follows a product-first approach prioritizing education and research before trade execution.
It is trusted by more than 2.3 million subscribers.
Products include TradePoint, OPSTRA, TradePoint Web, Traders' Nest, and Insight.
The company pioneered 'Noiseless charts' in India and was the first to use technical analysis on options.
It offers a 2-month personalized learning program called 'Become a Trader-prenuer' through the Definedge Institute of Market Trading and Analysis.