Acquisition · Commerce & Consumer Brands

Bigbasket to acquire DailyNinja for $20-25 million

By Startup Enthusiast · 13 November 2019

What they do

DailyNinja runs a subscription commerce service for daily essentials like milk and groceries

Bigbasket will acquire DailyNinja in a cash-and-equity deal worth $20-25 million, with about 20% in cash

The acquisition will help Bigbasket strengthen its BBDaily morning delivery service amid a tough market for micro-delivery startups

Bigbasket is set to acquire DailyNinja in a cash and equity deal.
The deal size is $20-25 million, with about 20% in cash.
Talks have been underway for about six weeks.
The transaction is likely to be announced by early December 2019.
DailyNinja is backed by Sequoia Capital.
Bigbasket is backed by Alibaba.
Bigbasket had earlier acquihired RainCan and Morning Cart in 2018.
Bigbasket launched its own daily essentials service BBDaily in January 2019.

Micro-delivery companies are struggling to raise large venture capital rounds.
Competitor Milkbasket has downscaled operations in NCR and Bengaluru.
Another competitor Doodhwala shut down and transferred subscribers to FreshToHome.
Grofers expanded into grocery via Swiggy Stores and acquired Suprdaily.

DailyNinja operates a subscription commerce platform for micro-delivery of daily essentials.
Bigbasket is an e-grocer that offers BBDaily, delivering milk, groceries, fruits and vegetables every morning.

Bigbasket will use DailyNinja's subscription commerce expertise to ramp up BBDaily.

Sequoia Capital (existing) — Sequoia Capital is a venture capital firm that backed DailyNinja.
Alibaba (existing) — Alibaba is a Chinese e-commerce conglomerate that backed Bigbasket.