Funding · Commerce & Consumer Brands
CUNIN raises $450,000 pre-seed round
By Startup Enthusiast ·
- Date
- Company
- CUNIN
- What it does
- Culture-led lifestyle fragrance brand
- Kind
- Funding
- Amount
- $450,000
- Stage
- pre-seed
- Founded
- 2025
What they do
CUNIN is a culture-led lifestyle brand starting with fragrance products
What happened
It raised $450,000 in a pre-seed round co-led by All In Capital and Huddle Ventures
Why it matters
The brand targets Gen Z consumers with carryable perfume accessories
The details
- CUNIN raised $450,000 in a pre-seed funding round.
- The round was co-led by All In Capital and Huddle Ventures.
- The company is a culture-led lifestyle brand starting with the fragrance category.
- Its debut collection is called The World of Antonyms, with names like IM-Perfect and DIS-Loyal.
- Products are carryable perfume accessories designed to be worn, clipped, or carried.
- The brand is currently available exclusively through its website cunin.in.
- Funds will be used to accelerate product development, strengthen the team, invest in brand building, and expand offline distribution.
The bigger picture
- India's premium fragrance market is growing due to rising disposable incomes and Gen Z demand.
- CUNIN aims to build a global lifestyle brand from India through culture and community.
- The founders previously worked together at NEWME, an Indian direct-to-consumer brand.
About the business
- CUNIN is a culture-led lifestyle brand that started with the fragrance category.
- Its products are carryable perfume accessories that can be worn, clipped, or carried.
- The debut collection, The World of Antonyms, includes scents named IM-Perfect, DIS-Loyal, MIS-Placed, and MIS-Aligned.
- The brand targets Gen Z consumers.
- Products are sold exclusively through the brand's website cunin.in.
- The company plans to expand into adjacent lifestyle categories and collaborate with international creators.
What happens next
- Accelerate product development.
- Strengthen the team.
- Invest in brand building.
- Expand offline distribution.
- Expand fragrance portfolio.
- Enter adjacent lifestyle categories.
- Collaborate with international creators.
The deal
- Type
- pre-seed
Investors
- All In Capital (lead) — Early-stage venture capital firm.
- Huddle Ventures (lead) — Early-stage venture capital firm.
Founders
- Kunal Shukla, Co-Founder & CEO
- Amish Bibhu, Co-Founder
- Afsal (also Afsal Ashraf), Co-Founder
About CUNIN
- Product
- Fragrances and carryable perfume accessories designed to be worn, clipped and carried as part of personal identity
- Customers
- Indian consumers seeking identity-focused lifestyle and fragrance products
- How it makes money
- D2C through website and planned offline retail expansion
- What sets it apart
- Community and storytelling-driven brand positioning with curated collections tied to personality archetypes
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