Launch · Professional & Local Services

Cult.fit expands into retail and products to boost profitability

By Startup Enthusiast · 21 June 2026

What they do

Cult.fit, founded in 2016, is expanding from gym memberships to selling fitness products like apparel, footwear, and equipment

Product sales grew from ₹64.2 Cr in FY22 to ₹326.4 Cr in FY25, contributing 30% of overall revenue

The company is building 29 exclusive brand outlets and plans to open 30-35 more stores this fiscal year

Cult.fit is expanding beyond gym memberships to sell fitness products like apparel, footwear, and equipment, aiming to become the Decathlon of India.
Revenue from product sales grew from ₹64.2 Cr in FY22 to ₹326.4 Cr in FY25, contributing 30% of overall revenue.
Operating revenue rose from ₹215.7 Cr in FY22 to ₹1,215.5 Cr in FY25.
Cult.fit has built 29 exclusive brand outlets (EBOs) and plans to open 30-35 more stores this fiscal year.
Cult Neo is an affordable gym format targeting a price point of ₹10,000-₹12,000 for an annual membership.
Cult Neo is growing at twice the pace of the premium category and is expected to expand to 100 Indian cities.
Pilates Circle is a premium format with subscriptions costing around ₹30,000 for a few months.

Cult.fit is diversifying revenue streams to improve profitability, with product sales emerging as a key growth engine.
The company's product business benefits from years of category expansion, starting with apparel and expanding into footwear, fitness equipment, and accessories.
Cult.fit keeps its product design and material selection in-house but outsources manufacturing to remain asset-light.
Customer insights from gym interactions help the company identify new product opportunities and stay relevant across fitness categories.
Distribution is a key focus, with 70% of product sales currently happening online and plans to increase offline sales.

Cult.fit offers gym memberships, group workouts, and home fitness sessions through its app and website.
The company sells fitness products like apparel, footwear, gym equipment, and accessories through its online store and exclusive brand outlets.
Cult Neo is an affordable gym format targeting a broader customer base with memberships priced between ₹10,000 and ₹12,000 annually.
Pilates Circle is a premium fitness format offering specialized workouts for a higher price point.
Cult.fit operates in cities like Bengaluru, Hyderabad, and Delhi, with plans to expand to Lucknow and Pune.
The company uses technology to deliver a world-class fitness experience with live workouts and calorie tracking.
Cult.fit has a strong online presence with promotions, free trials, and discounts to attract new members.

Cult.fit plans to expand its offline retail presence with more exclusive brand outlets.
The company intends to grow Cult Neo to 100 Indian cities.
Cult.fit aims to increase offline sales to a larger share of product revenue.

Product: Hybrid fitness model combining digital workout offerings through app with 700+ physical gym locations
Customers: Fitness enthusiasts seeking gym memberships and digital workout programs
How it makes money: Recurring gym membership revenue plus digital subscription

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