Funding · Commerce & Consumer Brands

Cüraa raises ₹40 crore in Series A funding

By Startup Enthusiast · 26 August 2026

What they do

Cüraa designs and sells kitchen appliances and tools tailored for Indian cooking habits and household needs

The company raised ₹40 crore in a Series A round led by 3one4 Capital to scale operations

The brand has served over 300,000 households and grown its monthly net revenue 25 times since September 2024

Kitchen and lifestyle brand Cüraa has raised ₹40 crore in a Series A funding round.
The investment was led by 3one4 Capital with participation from existing investors Kae Capital, Lumikai, and Better Capital.
The company plans to use the funds to expand its product portfolio across pre-cook and cooking categories.
Cüraa will invest in strengthening its warehousing and supply chain infrastructure to support growth.
The startup intends to scale its presence across direct-to-consumer (D2C), online marketplaces, and quick-commerce platforms.
The brand also plans to hire senior executives across key functions to support its next phase of expansion.

Cüraa claims to have served more than 300,000 households since its launch in September 2024.
The company reports that its monthly net revenue has grown 25 times since its inception.
The brand currently adds approximately 25,000 to 30,000 new customers every month.
Entrepreneur and content creator Raj Shamani serves as a strategic adviser to the company.

Cüraa designs and sells its own range of kitchen appliances, cookware, and small kitchen tools.
Product categories include mixer grinders, blenders, choppers, electric kettles, and masala danis.
The company operates on an India-first manufacturing model with significant domestic value addition.
It sells products directly through its website and via platforms like Amazon, Zepto, and Swiggy Instamart.
The business is owned and operated by Mojojojo Creators Private Limited based in Mumbai.
The brand was previously known as YFL Home before undergoing an organizational restructure.

3one4 Capital (lead) — An early-stage venture capital firm that invests in technology and consumer businesses.
Kae Capital (existing) — A venture capital firm focused on early-stage startups in India.
Lumikai (existing) — A venture capital fund focused on the interactive media and gaming sector.
Better Capital (existing) — An early-stage investment firm that backs Indian startups.

Product: Kitchen appliances and tools designed for Indian cooking use cases.
Customers: Households and modern home cooks in India.
How it makes money: Direct-to-consumer sales, with additional distribution through marketplaces and quick commerce.
What sets it apart: Products are tailored specifically to Indian cooking needs.
Operations: Expanding warehousing, supply chain capacity, and senior hiring.