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Funding · Financial Services

Crowwd raises ₹2.5 crore angel funding

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Date
Company
Crowwd
What it does
Wealth-tech investing platform
Kind
Funding
Amount
₹2.5 crore
Stage
angel
Sector
Financial Services

What they do

Crowwd is an investing platform that started as a social community for investors

What happened

It raised ₹2.5 crore in angel funding at a valuation of about ₹50 crore from 30+ investors

Why it matters

The platform plans to launch mutual fund distribution and build wealth-tech infrastructure

The details

  • Crowwd raised ₹2.5 crore in angel funding at a valuation of approximately ₹50 crore.
  • More than 30 investors participated, including Dr Ritesh Malik, Three Words Capital, Sachin Panwar, Deepak Raina, Gaurav Nagar, Hexa Startup Studio, Somya Satsangi, and Sachin Gupta.
  • The company plans to use the funds to build and scale wealth-tech infrastructure.
  • It will launch mutual fund distribution and strengthen technology and compliance.
  • Crowwd also aims to acquire and integrate a brokerage platform.
  • Mutual fund distribution will be the initial core revenue model; broking will be through partners.

The bigger picture

  • Crowwd sees a gap: investors with ₹1-3 crore liquid money are too big for brokerage but too small for wealth management.
  • The platform's proprietary 'Investor DNA' framework maps users into six behavioural profiles.
  • It targets investors aged 25-40 who invest ₹10,000 to ₹1 lakh per month in SIPs.

About the business

  • Crowwd is an investing platform that started as a social community for investors.
  • It is expanding into wealth-tech with in-app mutual fund distribution.
  • The platform uses a proprietary 'Investor DNA' framework to map users into six behavioural profiles.
  • It has around 1 lakh users across Android and iOS.
  • Revenue comes from mutual fund distribution through regular plans, earning commissions of 0.7% to 1.5% on investments.
  • Services include monthly investor calls, quarterly portfolio rebalancing, and portfolio questions answered within two hours.
  • Crowwd is an AMFI-registered Mutual Fund Distributor.
  • Direct stock broking is not an immediate priority as it is a high-burn business.

What happens next

  • Build and scale wealth-tech infrastructure.
  • Launch mutual fund distribution.
  • Strengthen technology and compliance.
  • Acquire and integrate a brokerage platform.
  • Offer international investment opportunities through Indian mutual funds and other funds investing in overseas markets.

The deal

Type
angel

Investors

  • Dr Ritesh Malik (participated) — Founder of Innov8.
  • Three Words Capital (participated) — An investment firm.
  • Sachin Panwar (participated) — Co-founder of YogaCleanAir.
  • Deepak Raina (participated) — Co-founder of YogaCleanAir.
  • Gaurav Nagar (participated) — Co-founder of YogaCleanAir.
  • Hexa Startup Studio (participated) — A startup studio based in France.
  • Somya Satsangi (participated) — Independent Director at Dr Lal Pathlabs.
  • Sachin Gupta (participated) — Managing Director of Share India Securities.

Founders

  • Ajitesh Gupta, Founder & CEO

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