Funding · Financial Services
Crest raises $3.1 million in pre-seed funding round
By Startup Enthusiast ·
- Date
- Company
- Crest
- What it does
- Family office and wealth management services
- Kind
- Funding
- Amount
- ₹29.3 crore
- Stage
- pre-seed
- Based in
- Mumbai
- Founded
- 2025
- Sector
- Financial Services
What they do
Crest provides family office and wealth management services for high-net-worth individuals and institutions
What happened
The company raised $3.1 million led by BEENEXT to expand its technology platform and investment teams
Why it matters
This funding supports growth in a market with over 9 lakh millionaires expected to double by 2030
The details
- Crest has raised $3.1 million in a pre-seed funding round.
- Atrium Ventures led the investment alongside BEENEXT, DeVC, Sparrow, Shastra VC, Warmup Ventures, and 91ventures.
- Over 40 angel investors participated, including founders from SlideShare, GoKwik, Mosaic Wellness, and Bombay Shaving Company.
- The startup was founded in 2025 and is headquartered in Mumbai.
- Crest operates as an invite-only advisory platform for the top 0.01% of India's wealthy population.
- The company offers asset allocation, succession planning, and estate planning services to families and institutions.
- It follows a fiduciary-first model that avoids retrocession fees to align incentives with clients.
- Founders Zuhaib Khan and Girish Singhi bring experience from LEAP India and Welspun One respectively.
The bigger picture
- India is expected to see $2.4 trillion in new financial wealth creation by 2030.
- The number of millionaires in India currently exceeds 9 lakh and is projected to double.
- Domestic family offices have backed more than 230 Indian startups recently.
- Mumbai hosts approximately 62 active family offices involved in startup funding.
About the business
- Crest serves high-net-worth individuals, family businesses, and institutional clients.
- It provides specialized services like tax structuring and holding structures for complex family needs.
- The platform includes CIO, CFO, and COO functionalities tailored for family governance.
- Crest targets founders and business owners classified as Value Creators of Asia.
- It operates on a referral-only basis to maintain exclusivity and service quality.
- The company aims to build asset management offerings across global and Indian public markets.
- It plans to expand into real estate asset management through this new capital.
- Crest differentiates itself through an incentive-aligned and retrocession-free advisory model.
- The firm focuses on next-generation readiness for wealthy families.
What happens next
- Crest will strengthen its technology platform using the raised funds.
- The company plans to expand its family office and investment teams.
- It aims to deepen regulatory and compliance capabilities.
- Crest intends to build asset management offerings in global and Indian public markets.
- The firm will also develop real estate asset management services.
The deal
- Type
- pre-seed
Investors
- Atrium Ventures (lead) — Venture capital firm leading the pre-seed round.
- BEENEXT (participated) — Investment firm participating in the funding round.
- DeVC (participated) — Investment entity involved in the financing.
- Sparrow (participated) — Investor joining the pre-seed round.
- Shastra VC (participated) — Venture capital fund supporting the startup.
- Warmup Ventures (participated) — Venture firm investing in Crest.
- 91ventures (participated) — Investment group backing the company.
Founders
- Zuhaib Khan, Co-founder
- Girish Singhi, Co-founder
About Crest
- Product
- Integrated platform offering family office advisory, asset management, and wealth structuring services
- Customers
- High-net-worth individuals, families, family businesses, emerging ultra-high-net-worth individuals, and institutions
- How it makes money
- Fractional family office platform providing wealth management, asset allocation, and succession planning
- What sets it apart
- AI-native platform integrating family office advisory, asset management, technology and community engagement
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