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Funding · Financial Services

Crest raises $3.1 million in pre-seed funding round

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Date
Company
Crest
What it does
Family office and wealth management services
Kind
Funding
Amount
₹29.3 crore
Stage
pre-seed
Based in
Mumbai
Founded
2025
Sector
Financial Services

What they do

Crest provides family office and wealth management services for high-net-worth individuals and institutions

What happened

The company raised $3.1 million led by BEENEXT to expand its technology platform and investment teams

Why it matters

This funding supports growth in a market with over 9 lakh millionaires expected to double by 2030

The details

  • Crest has raised $3.1 million in a pre-seed funding round.
  • Atrium Ventures led the investment alongside BEENEXT, DeVC, Sparrow, Shastra VC, Warmup Ventures, and 91ventures.
  • Over 40 angel investors participated, including founders from SlideShare, GoKwik, Mosaic Wellness, and Bombay Shaving Company.
  • The startup was founded in 2025 and is headquartered in Mumbai.
  • Crest operates as an invite-only advisory platform for the top 0.01% of India's wealthy population.
  • The company offers asset allocation, succession planning, and estate planning services to families and institutions.
  • It follows a fiduciary-first model that avoids retrocession fees to align incentives with clients.
  • Founders Zuhaib Khan and Girish Singhi bring experience from LEAP India and Welspun One respectively.

The bigger picture

  • India is expected to see $2.4 trillion in new financial wealth creation by 2030.
  • The number of millionaires in India currently exceeds 9 lakh and is projected to double.
  • Domestic family offices have backed more than 230 Indian startups recently.
  • Mumbai hosts approximately 62 active family offices involved in startup funding.

About the business

  • Crest serves high-net-worth individuals, family businesses, and institutional clients.
  • It provides specialized services like tax structuring and holding structures for complex family needs.
  • The platform includes CIO, CFO, and COO functionalities tailored for family governance.
  • Crest targets founders and business owners classified as Value Creators of Asia.
  • It operates on a referral-only basis to maintain exclusivity and service quality.
  • The company aims to build asset management offerings across global and Indian public markets.
  • It plans to expand into real estate asset management through this new capital.
  • Crest differentiates itself through an incentive-aligned and retrocession-free advisory model.
  • The firm focuses on next-generation readiness for wealthy families.

What happens next

  • Crest will strengthen its technology platform using the raised funds.
  • The company plans to expand its family office and investment teams.
  • It aims to deepen regulatory and compliance capabilities.
  • Crest intends to build asset management offerings in global and Indian public markets.
  • The firm will also develop real estate asset management services.

The deal

Type
pre-seed

Investors

  • Atrium Ventures (lead) — Venture capital firm leading the pre-seed round.
  • BEENEXT (participated) — Investment firm participating in the funding round.
  • DeVC (participated) — Investment entity involved in the financing.
  • Sparrow (participated) — Investor joining the pre-seed round.
  • Shastra VC (participated) — Venture capital fund supporting the startup.
  • Warmup Ventures (participated) — Venture firm investing in Crest.
  • 91ventures (participated) — Investment group backing the company.

Founders

  • Zuhaib Khan, Co-founder
  • Girish Singhi, Co-founder

About Crest

Product
Integrated platform offering family office advisory, asset management, and wealth structuring services
Customers
High-net-worth individuals, families, family businesses, emerging ultra-high-net-worth individuals, and institutions
How it makes money
Fractional family office platform providing wealth management, asset allocation, and succession planning
What sets it apart
AI-native platform integrating family office advisory, asset management, technology and community engagement

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