Country Delight signs Rishab Shetty for dairy campaign
By Abha Lohia ·
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PartnershipCommerce & Consumer Brands
- Country Delight is a direct-to-consumer dairy brand selling cow and buffalo milk plus other everyday food essentials across Indian cities
- It has signed actor and filmmaker Rishab Shetty to front a campaign on dairy quality, announced on 22 October in New Delhi
- The brand says its milk faces over 140 daily adulterant checks and is pasteurised and packed at 4°C
What happened
- Country Delight signed Rishab Shetty for its dairy range.
- The campaign stresses quality, freshness and authenticity.
- It was announced on 22 October 2026.
Why it matters
- Shetty is a pan-India star.
- Quality claims help win trust in a crowded dairy market.
The business
- Country Delight sells cow and buffalo milk.
- It claims over 140 quality checks daily for adulterants.
- Pasteurisation and packing happen at 4°C.
The founders
CG
Chakradhar Gade
CEO and co-founderWords to know
- Pasteurisation
- Heating milk to kill harmful germs.
Terms in this story
- D2C: A D2C, or direct-to-consumer, brand makes its own products and sells them straight to buyers, mostly online, without a shop owner or distributor in between. The brand owns the customer relationship and the data, but also carries the cost of finding every buyer.
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