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New fund · Commerce & Consumer Brands

ConsumerX Ventures launches Rs 150 crore fund for early stage brands

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Date
Company
ConsumerX Ventures
What it does
Early-stage D2C brand investor
Kind
New fund
Amount
Rs 150 crore
Sector
Commerce & Consumer Brands

What they do

ConsumerX Ventures is a Category II AIF focused on early-stage direct-to-consumer brands and enablers across India

What happened

The fund targets nearly 25 startups with average cheque sizes of Rs 3 crore to Rs 5 crore per investment

Why it matters

It aims to scale portfolio companies to Rs 100 crore revenue and profitability within 18 months through follow-on reserves

The details

  • ConsumerX Ventures launched as a Category II AIF approved by SEBI.
  • The fund has a target corpus of Rs 150 crore for investments.
  • It backs early-stage D2C brands and enablers across India.
  • The fund plans to invest in nearly 25 startups initially.
  • Average cheque sizes range from Rs 3 crore to Rs 5 crore.
  • Investors will take 10-15% ownership stakes in portfolio companies.
  • Nearly 40% of the corpus is reserved for follow-on investments.
  • Roadshows are expected to begin soon to find deals.

The bigger picture

  • The fund leverages the network of its parent organization D2C Insider.
  • Gen Z and millennial trends drive growth in quick commerce and Bharat markets.
  • Anchor discussions are underway with a large consumer group.

About the business

  • ConsumerX Ventures operates as an investment vehicle for direct-to-consumer businesses.
  • It targets pre-seed and seed-stage companies for initial funding.
  • The strategy includes reserving funds for high-performing startup follow-ons.
  • The goal is to help startups reach Rs 100 crore revenue.
  • Profitability and Series A funding are targeted within 18 months.
  • The fund takes minority equity stakes of 10-15%.
  • It supports both brands and service enablers in the D2C space.

What happens next

  • The fund expects to begin roadshows soon to identify investments.
  • Discussions with an anchor investor from a large consumer group are advanced.

The deal

Type
fund launch

Founders

  • Abhishek Shah, Managing Partner
  • Chhavi Bhardwaj Kargaonkar, Partner

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