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Funding · Financial Services

Centricity in talks to raise ~$30M round

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Date
Company
Centricity
What it does
Wealth management and investment platform
Kind
Funding
Amount
$30M
Stage
Series A
Founded
2022
Sector
Financial Services

What they do

Centricity runs a wealth management platform for financial advisors and investors

What happened

It is in talks to raise about $30 million led by MUFG and SIG at a $250 million valuation

Why it matters

The valuation would double from its $125 million seed round in September 2024

The details

  • Centricity is in talks to raise about $30 million in a new funding round.
  • The round is expected to be led by MUFG and SIG.
  • The proposed valuation is around $250 million.
  • This valuation would double from the company's previous round.
  • In September 2024, Centricity raised $20 million in seed funding led by Lightspeed at a $125 million valuation.
  • The fresh capital is planned for technology development, private banking expansion, and distribution and advisory ecosystem growth.

The bigger picture

  • Indian wealthtech startups raised over $634 million across 51 deals in 2024-2025, showing strong sector momentum.
  • Comparable deals include AssetPlus ($19.3M), Wint Wealth ($28M), Sahi ($33M), and Bachatt ($12M).
  • The largest segment fundraise was Dezerv's $40 million in October 2025, co-led by Premji Invest and Accel, at a $300 million valuation.
  • Centricity's revenue grew from Rs 19.02 crore in FY24 to Rs 61.26 crore in FY25, while losses widened from Rs 9.31 crore to Rs 31.72 crore.

About the business

  • Centricity provides plug-and-play solutions for employee-to-entrepreneur (E2E) transition.
  • It operates platforms Invictus and One Digital.
  • The company enables financial advisors to access and transact in financial products, simplifying portfolio management.
  • It offers mutual funds, SIFs, PMS, FDs, AIFs, international/offshore platforms, pre-IPO unlisted opportunities, bonds/NCDs, and loan against mutual funds.
  • Services include personalized advisory, strategic planning, risk analysis, estate planning, family office, offshore investment, immigration advisory, and reporting and analytics.
  • Wealth managers are NISM certified and unbiased experts.
  • The company has a partner program for FPD business and POSP for insurance.
  • It reports 18,000+ crore in assets under management (AUM).
  • It has 20,000+ Centricity Partners (FPDs), presence in 66+ cities, 1,00,000+ investors served, and 75+ total branches.

What happens next

  • Use fresh capital for technology development.
  • Expand private banking operations.
  • Grow distribution and advisory ecosystem.

The deal

Type
funding

Investors

  • MUFG (lead)
  • SIG (lead)
  • Lightspeed (lead) — Led the previous seed round.
  • Paramark VC (participated) — Participated in the seed round.
  • Burman Family Office (participated) — Participated in the seed round.
  • Shantanu Agarwal (participated) — Participated in the seed round.
  • Ritesh Agarwal (angel) — Angel investor in the seed round.
  • Vishal Dhupar (angel) — Angel investor in the seed round.
  • MS Dhoni Family Office (angel) — Angel investor in the seed round.

Founders

  • Manu Awasthy, Founder

About Centricity

Product
Wealth management and investment platform for independent financial advisers, retail investors, HNIs and UHNIs with international offerings
Customers
Financial advisors, family offices, high-net-worth individuals and ultra-high-net-worth individuals across India and internationally
How it makes money
B2B2C wealth distribution platform connecting advisors and investors with investment products and services
What sets it apart
Technology-enabled platform with Rs 15,000+ crore AUM, private banking services and international expansion through GIFT City and DIFC
Operations
Multiple business lines including wealth management, private banking, NRI services and digital investment solutions

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