Funding · Financial Services
Centricity in talks to raise ~$30M round
By Startup Enthusiast ·
- Date
- Company
- Centricity
- What it does
- Wealth management and investment platform
- Kind
- Funding
- Amount
- $30M
- Stage
- Series A
- Founded
- 2022
- Sector
- Financial Services
What they do
Centricity runs a wealth management platform for financial advisors and investors
What happened
It is in talks to raise about $30 million led by MUFG and SIG at a $250 million valuation
Why it matters
The valuation would double from its $125 million seed round in September 2024
The details
- Centricity is in talks to raise about $30 million in a new funding round.
- The round is expected to be led by MUFG and SIG.
- The proposed valuation is around $250 million.
- This valuation would double from the company's previous round.
- In September 2024, Centricity raised $20 million in seed funding led by Lightspeed at a $125 million valuation.
- The fresh capital is planned for technology development, private banking expansion, and distribution and advisory ecosystem growth.
The bigger picture
- Indian wealthtech startups raised over $634 million across 51 deals in 2024-2025, showing strong sector momentum.
- Comparable deals include AssetPlus ($19.3M), Wint Wealth ($28M), Sahi ($33M), and Bachatt ($12M).
- The largest segment fundraise was Dezerv's $40 million in October 2025, co-led by Premji Invest and Accel, at a $300 million valuation.
- Centricity's revenue grew from Rs 19.02 crore in FY24 to Rs 61.26 crore in FY25, while losses widened from Rs 9.31 crore to Rs 31.72 crore.
About the business
- Centricity provides plug-and-play solutions for employee-to-entrepreneur (E2E) transition.
- It operates platforms Invictus and One Digital.
- The company enables financial advisors to access and transact in financial products, simplifying portfolio management.
- It offers mutual funds, SIFs, PMS, FDs, AIFs, international/offshore platforms, pre-IPO unlisted opportunities, bonds/NCDs, and loan against mutual funds.
- Services include personalized advisory, strategic planning, risk analysis, estate planning, family office, offshore investment, immigration advisory, and reporting and analytics.
- Wealth managers are NISM certified and unbiased experts.
- The company has a partner program for FPD business and POSP for insurance.
- It reports 18,000+ crore in assets under management (AUM).
- It has 20,000+ Centricity Partners (FPDs), presence in 66+ cities, 1,00,000+ investors served, and 75+ total branches.
What happens next
- Use fresh capital for technology development.
- Expand private banking operations.
- Grow distribution and advisory ecosystem.
The deal
- Type
- funding
Investors
- MUFG (lead)
- SIG (lead)
- Lightspeed (lead) — Led the previous seed round.
- Paramark VC (participated) — Participated in the seed round.
- Burman Family Office (participated) — Participated in the seed round.
- Shantanu Agarwal (participated) — Participated in the seed round.
- Ritesh Agarwal (angel) — Angel investor in the seed round.
- Vishal Dhupar (angel) — Angel investor in the seed round.
- MS Dhoni Family Office (angel) — Angel investor in the seed round.
Founders
- Manu Awasthy, Founder
About Centricity
- Product
- Wealth management and investment platform for independent financial advisers, retail investors, HNIs and UHNIs with international offerings
- Customers
- Financial advisors, family offices, high-net-worth individuals and ultra-high-net-worth individuals across India and internationally
- How it makes money
- B2B2C wealth distribution platform connecting advisors and investors with investment products and services
- What sets it apart
- Technology-enabled platform with Rs 15,000+ crore AUM, private banking services and international expansion through GIFT City and DIFC
- Operations
- Multiple business lines including wealth management, private banking, NRI services and digital investment solutions
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