People · Commerce & Consumer Brands

Cars24 scraps traditional job titles for Flatland operating model

What they do

Cars24 operates a prominent digital platform for buying and selling pre-owned cars, offering financing, insurance, and inspection services

The company eliminated all job titles and hierarchy bands across its global workforce, giving every employee the single designation of Builder

Co-founder Vikram Chopra stated that artificial intelligence has reduced information scarcity, making traditional corporate structures and layered…

Cars24 has eliminated all traditional job titles, corporate grades, and organizational hierarchy bands across its entire workforce.
Every employee within the company now carries a single uniform designation known as a Builder.
Co-founder Vikram Chopra explained that artificial intelligence has removed the information scarcity that historically justified multilayered corporate hierarchies.
Power and decision-making capabilities stem strictly from personal accountability, practical execution, and measurable outcomes rather than structural status under this fresh structural blueprint named Flatland.
Human resources frameworks underwent a complete redesign to strip away seniority-based privileges governing corporate perks, travel allowances, expense claims, and equipment distribution.
The change comes after an 18-month overhaul of how the company runs, which it says lifted revenue per employee by 50% in a year.
The operational changes also added nearly 300 basis points to EBITDA margins while operating across India, the United Arab Emirates, and Australia.

Traditional corporate hierarchy was originally designed for eras when knowledge and context were scarce and required structured routing.
Modern artificial intelligence tools make intelligence and operational context widely accessible, shifting organizational needs toward collaborative problem-solving.
The company reports serving over 41 million monthly active users and achieving global profitability during the year.

Cars24 operates an online marketplace and transaction platform facilitating the purchase and sale of pre-owned automobiles.
The platform provides ancillary financial services including car loans, vehicle insurance, and challan payment checks.
Additional customer offerings include car inspection reports, vehicle scrapping services, and maintenance history tracking.
The enterprise maintains operations across international markets including India, the United Arab Emirates, and Australia.
The business model leverages proprietary pricing intelligence and centralized vehicle stock exchanges to streamline transactions.

Product: An online platform for used-car buying, selling, and related lending services.
Customers: Consumers and dealers transacting in used cars.
How it makes money: It earns from vehicle sales, marketplace transactions, and financing-related services.
What sets it apart: Uses AI to improve operating efficiency and support growth.
Operations: Operates across multiple countries and runs auction and retail businesses in India.