Policy · Commerce & Consumer Brands

Zee Entertainment sues Blinkit over copyright violation

By Startup Enthusiast · 30 July 2026

What they do

Blinkit is a quick commerce platform that delivers groceries and essentials in minutes

Zee Entertainment has moved the Delhi High Court against Blinkit for allegedly using copyrighted content on Instagram

This is Zee's third copyright suit in 2026, following cases against Nykaa and JioStar

Zee Entertainment has filed a copyright infringement suit against Blinkit in the Delhi High Court.
Zee alleges that Blinkit created and uploaded infringing content on its Instagram account.
The court has issued summons to Blink Commerce Private Limited, the operator of Blinkit.
The court granted an ex parte ad interim injunction in favour of Zee.
Zee was exempted from mandatory pre-institution mediation because it sought urgent relief.
Blinkit must file a written statement within 30 days of receiving the summons.
The next hearing in the case is scheduled for August 14.
No financial damages have been mentioned in this case.

This is Zee's third copyright suit in 2026.
In May 2026, Zee sued Nykaa over alleged use of copyrighted songs in Instagram reels.
Earlier in July 2026, the High Court passed a John Doe order directing Meta to take down Facebook URLs hosting Zee's unauthorised content.
Zee also sued JioStar (Reliance-Disney JV) over alleged unauthorised use of copyrighted music after a licence expired.
Zee sought ₹2 crore from Nykaa and $3 million from JioStar as monetary compensation.

Blinkit is a quick commerce platform that delivers groceries and daily essentials.
It promises delivery in 10 minutes or less.
The company operates in over 20 cities across India.
Blinkit was acquired by Zomato in 2022 for ₹4,447 crore.
It competes with platforms like Zepto, Swiggy Instamart, and BigBasket.