News · Commerce & Consumer Brands

Supplier demands payment from B9 Beverages

What they do

B9 Beverages makes craft beer for urban consumers in India

HNGIL demands ₹11.19 Cr payment and inventory lift within 15 days

The company faces insolvency proceedings and operational disruptions due to licensing issues

HNGIL sent a legal notice demanding ₹11.19 Cr payment from B9 Beverages.
The demand includes outstanding dues, interest, storage fees, and mould charges.
HNGIL threatens civil and criminal action if payment is not made within 15 days.
The supplier also requires the immediate lift of over 51.42 Lakh customised glass bottles.
These stored bottles are valued at more than ₹7 Cr.
HNGIL encashed a ₹3.91 Cr bank guarantee during Bira 91's CIRP process.
The creditor alleges that Bira 91 hid its insolvency status while placing orders.
This dispute follows an earlier claim for over ₹8 Cr recovery one month prior.

The legal notice highlights severe cash flow problems for the craft beer brand.
HNGIL claims the company concealed its financial distress during recent transactions.
The incident underscores the liquidity crisis facing the startup amid regulatory hurdles.

B9 Beverages launched its craft beer brand in 2015.
The company positions itself as a challenger to legacy beer brands.
It focuses primarily on urban consumers across India.
The brand faced significant operational disruption in 2025 due to licensing issues.
Licensing problems arose from a corporate name change from private to public.
Approximately ₹80 Cr in inventory was written off in 2025.
Total liabilities stood at around ₹300 Cr as of May 2025.
Investors injected ~₹400 Cr to save the brand with conditions attached.