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Astera Ventures appoints Prashant Hoskote to its board of directors

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Date
Company
Astera Ventures
What it does
advisory firm for emerging companies
Kind
People
Sector
Professional & Local Services

What they do

Astera Ventures is an advisory firm focused on supporting high-growth emerging companies through strategic consulting and investments

What happened

Prashant Hoskote, with over 35 years of experience in customer experience and quality leadership, has been appointed as a Non-Executive Director to its board

Why it matters

Astera Ventures is a key shareholder in Sunday Proptech, a hospitality platform operating 38 hotels in the US and expanding to India and Europe

The details

  • Astera Ventures, an India-based advisory firm, has appointed Prashant Hoskote as a Non-Executive Director to its board of directors.
  • Hoskote brings over 35 years of experience in customer experience and quality leadership to the board.
  • His appointment strengthens Astera Ventures' board at a pivotal moment in its growth as a strategic enabler in the global hospitality sector.
  • Astera Ventures is a key shareholder in Sunday Proptech, a new-age hospitality platform focused on building and scaling hotels under PRISM, the parent of OYO, Townhouse, SUNDAY, and other brands globally.
  • Sunday Proptech currently owns and operates 38 hotels across the US and is expanding to key markets including India and Europe.
  • The platform combines hospitality operations, real estate partnerships, and brand-led growth to create high-quality guest experiences at scale.
  • Hoskote commented on his appointment, expressing excitement about contributing to Astera Ventures' growth and the next phase of Sunday Proptech's expansion in global hospitality.

The bigger picture

  • Prashant Hoskote has a long career in quality management and customer experience, which aligns with Astera Ventures' strategic focus on hospitality and emerging companies.
  • His leadership roles at organizations like Striking Ideas, Max India Group, and the Taj Group of Hotels highlight his expertise in organizational excellence.
  • Astera Ventures' investment in Sunday Proptech indicates a strategic focus on the hospitality sector, which is a growing market globally.
  • Hoskote's experience with the Quality Council of India and ASQ's Quality Management Division adds credibility to his role in governance and strategic direction.

About the business

  • Astera Ventures is an advisory firm that supports high-growth emerging companies through strategic consulting and investments.
  • It focuses on researching and enabling the growth of companies in various sectors, particularly hospitality through its investment in Sunday Proptech.
  • Sunday Proptech is a hospitality platform that owns and operates hotels under the PRISM umbrella, including brands like OYO, Townhouse, and SUNDAY.
  • The platform combines hospitality operations, real estate partnerships, and brand-led growth to deliver high-quality guest experiences at scale.
  • Sunday Proptech currently operates 38 hotels in the US and is expanding to India and Europe.

What happens next

  • Astera Ventures and Sunday Proptech are focused on expanding their presence in key markets including the US, India, and Europe.

The deal

Type
people

Founders

  • Prashant Hoskote, Non-Executive Director

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