Analysis · Agriculture & Food Systems
AquaExchange transforms shrimp farming with IoT and AI
By Startup Enthusiast ·
- Date
- Company
- AquaExchange
- What it does
- Full-stack shrimp farming platform
- Kind
- Analysis
- Founded
- 2020
What they do
AquaExchange offers a full-stack tech platform for shrimp farming, combining IoT, AI, financing, insurance, and market linkages
What happened
It operates across over 71,000 acres and serves about 6,000 farmers, with 75% smallholders, 15% mid-sized, and over 10% enterprise-scale
Why it matters
The company has deployed over 20,000 Powerman devices and manufactures 25,000 units annually near Vijayawada
The details
- AquaExchange is a full-stack tech platform designed specifically for the shrimp farming industry in India.
- The company aims to transform aquaculture by building essential data infrastructure directly on farms to solve ecosystem inefficiencies.
- It offers a suite of services including IoT monitoring, AI analytics, financing partnerships, and specialized insurance coverage for farmers.
- The founders returned to India after careers abroad to address the lack of structured data and risk management in the sector.
- AquaExchange has deployed over 20,000 Powerman devices that track aeration motors and send alerts via automated phone calls during power disruptions.
- The platform serves approximately 6,000 farmers across more than 71,000 acres of operational land.
- It partners with NBFCs, banks, and NABARD to provide real-time insights and risk scoring for lending decisions.
- Insurance products are tailored to cover specific diseases like white spot syndrome, moving beyond traditional weather-only coverage.
The bigger picture
- India's shrimp export market was valued at $4.88 billion in 2023-24, representing a significant share of total seafood exports.
- The company addresses a critical gap in risk management and structured data which are currently lacking in the aquaculture ecosystem.
- By digitizing farm data, AquaExchange helps farmers achieve global certifications like ASC and BAP for better market access.
About the business
- The company operates as a technology provider offering hardware, software, and financial services to shrimp farmers.
- It designs, develops, and manufactures its own IoT devices in-house near Vijayawada, Andhra Pradesh.
- The manufacturing facility has an annual capacity of 25,000 units and can double production within three months if needed.
- Products include automated feeding systems, water monitoring tools, and farm analytics functioning like an ERP system.
- AI models analyze images for animal health and use hydrophones to monitor feeding sounds and appetite levels.
- Data collection is facilitated through WhatsApp-based AI agents, eliminating the need for manual entry or additional apps.
- The farmer base consists of 75% smallholders, 15% mid-sized farmers, and 10% enterprise-scale operations.
- The company maintains two facilities in the AP region for electronics and mechanical operations and a center in Hyderabad for software development.
What happens next
- The company plans to expand its data infrastructure into other animal-protein sectors beyond shrimp farming.
- It aims to continue scaling its manufacturing capabilities to meet growing demand for IoT devices.
Founders
- Pavan Kosaraju, Founder
- Hemasundar Dhavili, Founder
- Kareem Mohammod, Founder
- Kiran Bandi, Founder
About AquaExchange
- Product
- Software platform with IoT devices, AI analytics and real-time monitoring tools for shrimp farmers
- Customers
- Shrimp farmers and aquaculture businesses across India
- How it makes money
- B2B SaaS providing farm management software and marketplace for seed, feed and aquaculture products
- What sets it apart
- Patent-pending electrolyser technology supporting 25% of India's shrimp farming acreage with integrated platform
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