Funding · Commerce & Consumer Brands

Anmasa raises ₹30 Cr in seed funding to expand into new markets

By Startup Enthusiast · 15 July 2026

Date: 15 July 2026
Company: Anmasa
What it does: hyperlocal fresh staples startup
Kind: Funding
Amount: ₹30 Cr
Stage: seed
Based in: Gurugram
Founded: 2024
Sector: Commerce & Consumer Brands

What they do

Anmasa is a hyperlocal fresh staples startup that produces and sells minimally processed staples and pantry products, including flour, spices, edible oils,…

What happened

The startup raised ₹30 Cr in seed funding led by Fireside Ventures, with participation from Blume Ventures and existing investors

Why it matters

This brings its total funding to ₹47.5 Cr; the company plans to use the funds to expand into new cities, open new stores and manufacturing hubs, strengthen…

The details

Anmasa, a hyperlocal fresh staples startup, raised ₹30 crore in seed funding led by Fireside Ventures, with participation from Blume Ventures and existing investors.
The company plans to use the funds to expand into new cities, open new stores and manufacturing hubs, strengthen its tech infrastructure, and improve product personalisation.
Anmasa focuses on producing and selling minimally processed staples and pantry products, including flour, spices, edible oils, rice, pulses, ghee, and dry fruits.
The startup operates a neighbourhood micro-manufacturing model, processing staples closer to consumers after an order is placed.
Anmasa currently operates nine stores, five in Gurugram and four in Noida, and plans to expand to Bengaluru and other cities within the next few months.
The company’s model includes a proprietary ERP system to track operations from sourcing and procurement to manufacturing and delivery.
Anmasa’s business has grown 23X over the past 12 months, with 70% of its D2C revenue coming from repeat customers.
The startup’s stores are EBITDA positive and serve as both fulfillment nodes and customer experience hubs.

The bigger picture

Anmasa’s hyperlocal model addresses the unorganised nature of India’s wheat flour market, offering freshness and customisation.
The startup’s expansion into Bengaluru and other cities is expected to drive growth and increase its exit ARR to ₹150 crore this financial year.
Anmasa’s focus on personalisation and traditional food preparation methods differentiates it from conventional packaged staples brands.

About the business

Anmasa produces and sells minimally processed staples and pantry products, including flour, spices, edible oils, rice, pulses, ghee, and dry fruits.
The startup operates a neighbourhood micro-manufacturing model, processing staples closer to consumers after an order is placed.
Anmasa’s outlets prepare stone-ground flour, wood-pressed oils, and freshly milled spices in small batches.
The company offers over 200 SKUs and allows customers to customise multigrain blends and grind textures for regional dishes.
Anmasa’s stores serve as both fulfillment nodes and customer experience hubs, where customers can watch staples being freshly prepared.
The startup currently operates nine stores, five in Gurugram and four in Noida, and plans to expand to Bengaluru and other cities.

What happens next

Anmasa plans to expand into Bengaluru and other cities within the next few months.
The company aims to cross 15 outlets this fiscal year.
Anmasa will use a portion of the new funding to build a technology-enabled supply chain that connects every store with a central processing hub.

The deal

Type: funding

Investors

Fireside Ventures (lead) — A venture capital firm focused on early-stage startups in India.
Blume Ventures (existing) — A venture capital firm that has previously invested in Anmasa.
HNIs (existing) — High-net-worth individuals who have participated in Anmasa’s previous funding rounds.

Founders

Yatish Talvadia, co-founder and Chief Experience Officer
Shailendra Upadhyay, co-founder

About Anmasa

Product: D2C grocery startup
Customers: Individual consumers purchasing fresh staples with quick delivery in urban areas
How it makes money: Direct-to-consumer model with neighbourhood micro-factories for hyperlocal fresh product delivery
What sets it apart: Made-to-order fresh products reducing waste and ensuring maximum freshness with 90-minute delivery

Same day

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