Funding · Commerce & Consumer Brands

Agilitas gets minority stake from Rainmatter

What they do

Agilitas, a sportswear startup founded by former Puma India executives, received a minority investment from Rainmatter

The investment is worth a few crores INR, and actress Anushka Sharma also invested days before the deal

The company is vertically integrated, covering manufacturing, brand development, and direct-to-consumer retail

Agilitas secured an investment of few crores INR from Rainmatter.
Nithin Kamath took a minority stake through his vehicle Rainmatter.
Anushka Sharma joined as an investor days before the Rainmatter deal.
The startup was founded in 2023 by three former Puma India executives.
Other celebrity investors include Virat Kohli, Abhishek Sharma, Yuvraj Singh, and Hardy Sandhu.
Agilitas operates as a vertically integrated brand covering manufacturing and direct-to-consumer retail.
The business focuses on strengthening its One8 super brand and yoga product line.

Agilitas manufactures its own sports footwear and apparel products.
The company follows a vertically integrated model for full control over production.
It sells products directly to consumers through its DTC retail channels.
The brand strategy centers on building the One8 super brand identity.
A key product focus includes specialized yoga wear and apparel lines.