Funding · Commerce & Consumer Brands

Aditi Toys raises ₹36 crore from GVFL

By Startup Enthusiast · 11 March 2026

What they do

Aditi Toys makes plastic, die-cast, electric, STEM, silicone, wooden and ride-on toys

It raised ₹36 crore in a round led by GVFL, with family and friends participating

The company plans to expand manufacturing and enter new markets amid India's toy push

Aditi Toys has raised ₹36 crore (about $3.9 million) in a funding round.
The round was led by GVFL (Gujarat Venture Finance Limited).
Founders' family and friends also participated in the round.
The company will use the funds for product development and new tooling.
It will also expand manufacturing, especially for STEM and electronic toys.
Aditi Toys plans to grow in India and global markets, hire leaders, and build its brand.
Tech upgrades are also part of the planned spending.

The Union Budget 2025-26 proposed a National Action Plan for Toys to make India a global toy hub.
Competitor Mirana Toys raised ₹57.5 crore in November 2025 for a manufacturing facility.
This investment signals growing investor interest in India's toy manufacturing sector.

Aditi Toys was co-founded in 2015 by Subhash Zala and Arvind Zala.
Its headquarters is in Rajkot, Gujarat.
It makes toys in categories: plastic, die-cast, electric, STEM, silicone, wooden and ride-on.
Its flagship brand is Chanak – The Smartest Kid.
The company has an integrated manufacturing facility of 2.25 lakh square feet in Rajkot.
It produces 280 different toys.
Distribution reaches 150+ distributors and 15,000 retailers.
Sales channels include general trade, modern trade, e-commerce, and D2C.
Aditi Toys is a private label manufacturer for global brands like Hasbro, FirstCry, Amazon, and Miniso.
It exports to 12+ countries.

Aditi Toys will invest in product development and new tooling.
It will expand manufacturing capacity for STEM and electronic toys.
The company plans to grow in India and global markets.
It will hire leadership and invest in brand building and tech upgrades.

GVFL (lead) — Gujarat Venture Finance Limited, a venture capital firm based in Gujarat.
Founders' family and friends (participated) — Individual investors close to the founders.

Product: 280+ variety of toys manufactured from multiple materials including plastic, die-cast, electric, STEM, silicone and wood
Customers: Direct consumers via D2C and retail channels, particularly families seeking STEM and innovative toys
How it makes money: Vertically integrated manufacturing with D2C brand distribution across India and global markets
What sets it apart: Homegrown global toy IP with strong domestic manufacturing reducing import dependence
Operations: Operating in 12 countries with manufacturing in Rajkot