People · Commerce & Consumer Brands
AceVector appoints new CEOs for Snapdeal and Stellaro
By Startup Enthusiast ·
- Date
- Company
- AceVector
- What it does
- Digital commerce ecosystem holding company
- Kind
- People
- Stage
- growth
- Based in
- New Delhi
- Founded
- 2007
What they do
AceVector is a holding company that operates a digital commerce ecosystem including the e-commerce platform Snapdeal, the SaaS provider Unicommerce, and the…
What happened
The company appointed Achint Setia as CEO of Snapdeal and transitioned Himanshu Chakrawarti to lead Stellaro Brands as its CEO to focus on scaling the…
Why it matters
These leadership changes follow a period of financial improvement for Snapdeal, which reported a 2.1% revenue increase and an 88% reduction in adjusted…
The details
- AceVector Limited has announced the appointment of Achint Setia as the new Chief Executive Officer of its e-commerce platform, Snapdeal.
- Himanshu Chakrawarti, who previously led both Snapdeal and Stellaro Brands, will now serve exclusively as the CEO of Stellaro Brands.
- The transition aims to leverage Chakrawarti’s retail expertise to accelerate the growth of Stellaro’s apparel labels, such as Rangita.
- Achint Setia joins the firm from the Zalora Group in Singapore, where he served as the chief revenue and marketing officer.
- Snapdeal reported Rs 379.76 crore in operating revenue for FY24, marking a 2.1% increase from the previous fiscal year.
- The company also significantly improved its bottom line, with adjusted EBITDA losses narrowing by 88% to Rs 16 crore.
The bigger picture
- AceVector formalized its group structure in June 2022 to consolidate Snapdeal, Unicommerce, and Stellaro Brands under one umbrella.
- Snapdeal has shifted its strategic focus toward value-conscious shoppers in smaller cities, which the company refers to as Bharat.
About the business
- AceVector operates an asset-light digital commerce ecosystem focused on serving the Indian market.
- Snapdeal functions as a value-focused online marketplace catering to shoppers in mid-size and small cities.
The deal
- Type
- leadership change
Founders
- Kunal Bahl, Co-founder
- Rohit Bansal, Co-founder
Other articles talking about it
More on AceVector
- Snapdeal parent AceVector raises Rs 189 crore via anchor book24 September 2026 · IPO · Rs 189 crore
- AceVector files for initial public offering12 September 2026 · IPO · ₹300 Cr
- AceVector files updated IPO papers for ₹300 crore6 December 2025 · IPO · ₹300 Cr
- AceVector gets SEBI approval for IPO17 November 2025 · IPO
- AceVector files confidential draft papers for IPO15 July 2025 · IPO · ₹500 Cr