IPO · Financial Services

Rediff.com secures regulatory approval for upcoming public listing

By Startup Enthusiast · 18 September 2026

What they do

Rediff.com provides news, email services, and operates RediffPay, a consumer UPI application for digital payments

The company received SEBI approval for an initial public offering estimated between ₹600 crore and ₹800 crore

The listing coincides with a new tiered merchant discount rate framework that allows payment platforms to earn transaction fees

Rediff.com secured SEBI approval in August 2026 for its planned initial public offering.
The firm filed a confidential pre-DRHP (initial registration paper filed confidentially with market regulators) earlier in 2026.
The estimated issue size of the offering is between ₹600 crore and ₹800 crore.
Rediff.com operates RediffPay, a consumer UPI app that is currently being scaled in production.
The business is authorised as a Third-Party Application Provider (a non-bank app facilitating UPI transactions) by the NPCI.
Axis Bank acts as the Payment Service Provider bank powering Rediff.com's UPI architecture.

A new framework ending zero-MDR on large-ticket merchant UPI payments takes effect on October 15, 2026.
Transactions of ₹2,000 or less remain free, while payments over ₹75,000 will have MDR capped at ₹300.
Payments above ₹2,000 account for 4% of transaction volume but roughly two-thirds of merchant UPI value.
The shared 0.4% MDR pool creates fresh revenue potential for consumer-facing UPI apps.
Brokerage estimates suggest payer-side TPAPs could capture roughly 8 basis points of this fee pool.

Rediff.com runs a web portal delivering news, stock market quotes, and various general content sections.
The company provides Rediffmail, a free email service offering users 15 GB of storage space.
The platform hosts specialized community features including Rediff Gurus and daily horoscopes.
It operates RediffPay, a consumer-facing UPI payments app integrated with Axis Bank.
Listed fintech company AvenuesAI Limited holds an 82.66% majority stake in Rediff.com.

The company intends to continue stabilizing and scaling RediffPay in tandem with its public listing.

AvenuesAI Limited (existing) — A listed fintech firm that owns an 82.66% stake in Rediff.com.