Launch · Financial Services

FraX launches fractional real estate investing

By Startup Enthusiast · 20 June 2026

What they do

FraX lets people buy small shares of premium real estate, starting at ₹10,000

It raised $100,000 in pre-seed funding at an $8.5 million valuation

Nearly 80% of its users are Gen Z and younger millennials

FraX was launched in November 2025 by Prabhav Tanay and Tushar.
The platform offers fractional ownership of premium real estate, making it as simple and liquid as stock trading.
The minimum investment was reduced from ₹50,000 to ₹10,000.
Customers can invest via SIPs (Systematic Investment Plans) for real estate.
Customer acquisition began in March 2026.
The company raised $100,000 in pre-seed funding at an $8.5 million valuation.
Initial capital included $20,000 of the founders' own money and $100,000 from angel investors.

37% of customers reinvest with FraX, showing strong repeat usage.
Customers from 18 states have invested in Gurgaon-based properties.
Nearly 80% of users are Gen Z and younger millennials, indicating appeal to a young demographic.

FraX provides partnership agreements, valuation reports, projections, and transaction records.
It uses ICICI as its escrow partner and Universal Trustees for independent oversight.
Customers get access to an Investment Manager and WhatsApp communities with co-owners.
The platform aims to make real estate investment as simple and liquid as stock trading.

Future plans include REITs, SM REITs, and RWAs tokenization in Gift City.